A new issue of The Path is now available on Amazon.
1. A short book description
There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!
2. A longer book description
Once you’ve hooked ‘em with the sound-bite, they’ll want to read more. Give them another paragraph or two to really sell the book. But don’t get long-winded or you risk losing their interest.
3. Your author bio
So, what’s your story? It’s time to tell the world — in the 3rd person. 2 – 4 paragraphs should be plenty if you tell your story well. If not… well, 2-4 paragraphs might be painful.
4. Web content
Start putting together all the web content you’ll need well in advance of your release.
This includes some of the things mentioned above (bio and book descriptions), but also blog posts announcing the book launch, behind-the-scenes content that gives your readers a glimpse into your writing process for the book, any study-guides or accompanying material that you’ve envisioned for readers, your book trailer, links to retail sites where your book and eBook can be purchased, etc.
5. A good author photo
In fact, try to get a few good shots. A headshot, a casual shot, one with lots of space or landscape that you can use as a wide header image for Facebook and/or your website.
6. Hi-resolution .jpg of your book cover
Ask your designer for a hi-resolution .jpg file of your book cover. You’ll need to both display it and make it available to download on your website (for any bloggers, media folks, or book critics who write about your book).
While you’re talking to your designer, and while your book design is fresh in their mind, ask them to put together any banners, headers, or print ads you think you’ll need in the first 3 months after your book is released. You’re going to be very busy at that point, and you don’t want to have to wait for your designer’s schedule to clear up when you’re in the thick of things.
8. Business cards
They’re old-fashioned. But if you attend writers conferences, they’ll come in handy. We’re talking about writers, after all.
If you plan on doing signings, readings, or getting a booth at a book fair, you’ll want to invest in some eye-catching, portable signage. It could be a pull-up banner (for big shows) or as simple as an 8×11 laminated sign, but make sure you’ve ordered it long before the event.
10. Press materials
Your press materials (press kit, press release, etc.) will be comprised of some of the things already mentioned: bio, description of the book, plus some of the story behind the book and author, contact info, any standout praise you may’ve already garnered from the press, etc.
When you’re gathering all these elements together into a press kit or press release, keep asking yourself these questions: “Why should anyone care about my story and book, and have I clearly communicated that here?”
11. Book trailer
Book trailers are important. In a world where YouTube is becoming one of the most-used search engines, it sure helps to have some video content available. Plus, book trailers are great content for your own website, for other bloggers, and to mention in your press release. Besides, it gives the impression that you’re really in tune with the times.
- Make your introduction brief. Like less than 30 seconds. If someone introduces you, skip the introduction completely, because you were just introduced. There’s nothing that stalls a presentation or performance more than a two or three minute monologue before getting into the “meat” of things.
- Use the podium. If there is a podium or table, use it to hold your materials. Sometimes we shake when we read (even if we’re not nervous, though especially if we are), and we shake more if we become conscious of our own shaking.
- Use the microphone. If there’s a mic, use it. Sure your voice might carry without one, or you may have to fiddle with it a moment to adjust for your height, but people in the back can hear better when your voice is amplified. Trust me on this.
- Encourage audience interaction. When performing poetry, this means you can allow an audience to clap if they choose to clap. When giving a presentation, let the audience know whether it’s appropriate to ask questions as you present or if you’ll have a Q&A after the presentation is complete. Then, make sure there is a Q&A.
- Act confident. You might be terrified, but try not to let it show on the outside. To accomplish this, stand tall. Speak with conviction. Make eye contact. Most importantly, don’t apologize. While you may know when you’re making mistakes in front of an audience, many of them are probably unaware.
- Be organized. If you’re giving a presentation, have talking points ready to go before the presentation. If you’re reading poems (or from a fiction/nonfiction book), have your selections planned out before you hit the stage. The audience will be uncomfortable and frustrated if you spend time paging through your book to find the correct passage.Organization goes a long way in how the audience perceives you and how you perceive yourself.
- Slow down. This is an important tip, because many people automatically start talking fast, especially if they know they’re on the clock. I try to remember to breathe and pause in appropriate places. Nothing awkward, just long enough to allow my audience to digest what I just said. A pregnant pause may be useful but use sparingly.
- Make personal, add humor. Be careful with humor. Sometimes your jokes will not be personal. Sometimes your personal stories will not be humorous. Sometimes the stars will align and both will coincide, and that’s when you’ll engage your audience the most. While I advise humor and personal anecdotes, make sure they have context in your presentation.
- Stop before you’re asked to leave. There’s something to the thought of leaving the audience wanting more. Know your time. Wear a watch. And end a little early (like a minute or two). If the audience feels like the presentation or performance went by fast, they’ll attribute it to your great speaking skills. Don’t drone on…
- Provide next steps and/or a conclusion. Depending on why you’re speaking, you should have some kind of suggestion for your audience. Maybe it’s to buy your chapbook or applaud the hosts. Maybe it’s to put some of your advice into action immediately. If you’re presenting a topic, it’s a good idea to sum up all the main points before sending your audience back out into the world.
One bonus tip: Provide handouts. Whether you’re reading poetry or leading a workshop on business management, handouts are a great way to let your audience have something tangible to take away with them. Your handouts should be helpful and relevant. They should also include your name and contact information, including your website or blog url. (Yes, it’s a sneaky good marketing tool.)
Just remember, speaking is an activity. Most activities are hard to master unless you practice. So get out there and speak and realize that you’re going to make mistakes early on. That’s part of the learning process. Just dust yourself off and get out there again.
CALL FOR SUBMISSIONS
The Path to Publication Group publishes the literary publication – The Path. You are invited to submit short stories, essays, book reviews and poems for inclusion in the Winter issue.
The theme for Volume 7 No. 2 is ‘Behind Closed Doors’. For more information, please visit the websites: www.pathtopublication.net and www.thepathmagazine.com . Past contributors will receive a call for submissions by e-mail, automatically.
1) Short stories and essays – over 2,500 words
2) Poetry – 1 page (No theme required)
Please polish your manuscripts to the best of your ability and, of course, have someone else edit your work before sending to Path to Publication. Do not format your work: no page numbers, no headers or footers, no footnotes, no paragraph indentations (skip a line for paragraph spacing). Manuscripts must be submitted in Microsoft Word or RTF form. Font: Times New Roman – size 12. All submissions must be submitted electronically, as e-mail attachments, to: firstname.lastname@example.org .
Deadline for Issue #14 is October 31, 2017
All rights are retained by the author, and there will be no compensation for accepted work at this time*.
*Because we are staffed by volunteers, we can only compensate our writers in exposure to our audience. Our columnists enjoy great publicity for their own blogs, books, websites, and projects. Many find great reward in doing something good for the world of literature and literacy. You may also purchase add space to further promote your work.
As readers move from traditional hardbound books to digital books for the various e-readers available now and in the future, one thing hasn’t changed over the years, the reader’s expectations. They expect a level of quality when they spend their money to purchase a hard copy, or time downloading a digital book.
What readers expect:
- Characters they can empathize with
- Believable Dialogue
- Good editing
- Deep POV
- Tight writing
- Good word choice
- Proper use of nouns, verbs, and adjectives
- Proper grammar
- Proper punctuation
- Proper spelling
- Words that don’t send the reader to the dictionary
- A book that doesn’t bore the reader
This is only a short list, but you get the idea. Readers are author’s best friend or their worst enemy, the author makes the difference by the words in their story, how well the edited the manuscript is, and the author proofreads it before it reaches the reader.
Some may think this is a lot to ask, but consider the fact, the author’s reputation is on the line with every piece of writing they prepare for consumption by readers. This could be a blog about the book, a viral book tour, an author’s web site, a press release about their book or any piece of copy.
What does BISAC stand for?
BISAC is an acronym for Book Industry Standards and Communications.
What are BISAC subject codes?
The BISAC Subject Heading List (BSHL for short) is an industry-approved list of subject descriptors (or headings), each of which is represented by a nine-character alphanumeric code. The list has 50 major sections, such as Computers, Fiction, History, and True Crime. Within each major section, a number of detailed descriptors represent subtopics that the BISAC Subject Heading Committee has deemed most appropriate for the major topic.
Developed to standardize the electronic transfer of subject information, the codes can be used for transmitting information between trading partners, as search terms in the major bibliographic databases, as access points for database searching, and as shelving guides
What are the benefits of using BISAC Subject Headings?
The headings give you a standardized way to tell retailers and the general book trade about the primary and secondary store sections where a title will fit best–and, hopefully, sell best. In addition, they help retailers get your titles on the shelf more quickly, and they provide an electronically compatible method for describing the content of a book.
Who uses the BISAC Subject Headings?
Many of the major businesses in the North American book industry, including Amazon, Baker & Taylor, Barnes & Noble, Bookscan, Booksense, Bowker, Indigo, Ingram, and most major publishers use the BSHL (BISAC Subject Heading List) in a variety of ways. Several of these users require publishers who submit data to them to include the BISAC Subject Headings.
How do I get the BISAC Subject Heading List?
You can order it at http://bisg.org/page/PurchaseBISAC